ART IN THE FAST LANE
In this dynamic collaboration, BMW and digital artist Maalavidaa take us on an extraordinary journey to celebrate the bold and innovative spirit of the BMW XM.
The internationally acclaimed Maalavidaa happily took the wheel, translating the game-changing essence of the BMW XM into a vibrant mural entitled 'Change the Game'–a reflection of the car’s power, style and speed. The collaboration also includes the creation of original content for the campaign to promote this boundary-breaking car.