PUTTING MTL BAGELS ON THE MAP
The sweeter the bagel, the sweeter the Dunk. Bringing fresh-baked style to the streets, this delicacy of a design rings you in with carb-lover colours and a blue swoosh as a shout-out to La Belle Province. Garnished with sesame seed graphics and finished with a gum-coloured sole, it's satisfyingly easy to style—'cause everything goes better on top of a bagel. First launched on January 14, 2024 at @otheboutique for Canadians, the Montreal Nike Bagel Dunk is now available for bagel lovers everywhere.
We're pumped to have collaborated with artist Felipe Arriagada-Nunez (a.k.a. @chien.champion) to create the box, elements of the ad campaign and the AR campaign design - as well as co-creating the experience behind the now-iconic kicks.