MAALAVIDAA HELPS SHEIN SHINE
In 2024, SHEIN X—online fashion retailer SHEIN's program dedicated to supporting brands, artists and designers—launched a collaborative collection with digital artist Maalavidaa, featuring the creation of 200 unique pieces.
Maalavidaa's artwork is not only visually stunning but also deeply meaningful. With SHEIN X, she used colour to explore individuality and the complexity of emotions through this fashion-forward collection. From athletic-inspired shell jackets and leggings to flowy mesh dresses, the collection beautifully showcases the spirit of Maalavidaa’s artistic universe.
“I am very grateful that SHEIN X has given me this opportunity to bring my designs to a new medium and audience,” shares the artist. “I loved designing my own collection and bringing my art to life through fashion. We hope that this collection inspires others to unleash their creativity and view fashion as a means of expressing their true selves.”