Aldo MX artists series.
With the goal of rejuvenating its audience and capturing a share of the athletic shoewear market, the retail and online leader kicked off a global marketing campaign that appealed to the creativity and spirit of the community.
Aldo mandated us to select relevant artists and help launch their new MX sneaker collection. We hand-picked these international visual artists to join us for this unique collaboration: Buff Monster (New York), INSA (London), Pony (Montreal), So Youn Lee (Seoul) and Dina Saadi (Dubai).
‣ 5 launch events were held in key markets around the world (NY, London, Dubai, Montreal, Toronto)
‣ 10K+likes on IG
‣ Unique display installations to showcase this collection in select flagship boutiques
‣ Entire collection was sold-out within weeks