Building off of the success of the Aldo MX Artists Series, Montreal based footwear brand ALDO was looking for a new visual identity for their global holiday campaign. Delphine Dessoubs, a.k.a. Dalkhafine, was selected as creative lead for the project. Her work was used around the world in every Aldo location for in-boutique designs, all seasonal packaging, OOH campaigns (buses, billboards, subways, etc.), individual country website landing pages, social media posts, and online banner ads. In addition to Dalkhafine’s integration, LNDMRK developed complementary content: a series of behind-the-scenes interviews with the artist which went viral.

‣ 65 countries.
‣ 1,000+ boutiques worldwide.
‣ 8.5M impressions on FB.
‣ 50K+ likes on FB.


Marketing through Art / Design / Campaign development / Branding / Packaging