Danone, the famous French food manufacturer, releasing their new product line “Light and Free” yogurt wanted something truly original for their product packaging and marketing campaign.
Enter LNDMRK! Artist Burnt Toast created a series of visuals for the new line that were based on inclusivity, pushing the definitions of what it truly means to be light and free. In collaboration with the MURAL Festival of Montreal, Burnt Toast also created two spectacular murals in Montreal and Toronto. Full circle 360 campaign bringing art to the lives and breakfast tables across Canada.
‣2 million product packaging releases
‣2 gigantic murals
‣Limited edition packaging sold out in one week