Jose Cuervo.


In 2017 Jose cuervo, the world leading tequila producer, was celebrating their 222nd anniversary. After consulting with us, we narrowed down the scope of their project and decided to work with Ricardo Cavolo on the global distribution and marketing campaign of their new product line: the 222 collection. The result, Ricardo designed 4 product labels that represent the story behind one of the world’s most popular tequila brands. These collectors items were distributed throughout the world where Jose Cuervo is sold.

‣ Sold in over 20 countries worldwide
‣ Limited edition bottles sold out in weeks
‣ 500+ blog posts and food & spirit articles.
‣ One of the best selling campaigns for Jose Cuervo to date


Marketing through Art / Design / Branding