A historic Montréal Landmark (LNDMRK RESSORT) was reinvented when Mercedes-Benz teamed up with renowned artist Joshua Vides during the 2019 Mural Festival. Mercedes was looking for an out-of-the-box way to reinvent their A-class vehicle model.
The project: transforming a 40 year old car wash into a living work of art.Following an immersive kick-off event which included local stars, the project went viral and was a huge success!
‣ 5000+ visitors per week in June 2019
‣ 5K+ video views on Youtube and IG
‣ Creation of a new iconic tourist attraction for Montréal
‣ Created an exclusive launch event