WHEN TRAVEL INSPIRES BORDERLESS CREATIVITY
In 2022, Air Canada for Business sponsored MURAL Festival in Montreal for the fifth year running. As the main sponsor, the airline provided flights for artists visiting from around the world.
During the event, we collaborated with different artists to create artist profile videos highlighting the importance of business travel in the arts. One of them was with Quebec artist Danaé Brissonnet, who brought her surreal, psychadelic style to create a stunning live mural spanning an entire corner of an iconic building on Boulevard Saint-Laurent.