A creative collaboration between Doyle Optometrists and Opticians and LNDMRK, designed to fuse the worlds of eyewear, local art, and community storytelling. Through this initiative, Doyle’s in-house collection, Atelier 78, was reimagined to become more than a simple fashion accessory: a true tribute to Québec’s creative spirit. LNDMRK conceived and produced a campaign featuring renowned local artists Alexandra Stréliski, Azamit, and Pony, each sharing their personal vision of creativity, identity, and style. Their words and portraits were woven into a narrative that positions Doyle as a cultural voice rooted in authenticity and artistic expression. Each artist embodied a distinct facet of the Atelier 78 ethos—creativity, confidence, and local grounding—giving the brand message a human and intimate tone.
By bringing together art, commerce, and community, Art Lives Here transformed Doyle’s in-store experience into a living gallery, reinforcing its identity as a place of art, design, and meaningful collaboration at the heart of Québec’s cultural landscape.