ALDO’s 16-piece Artist Series turned fan-favorite silhouettes into canvases with four global creators—Timothy Goodman (NYC), Whatisadam (Montreal), Hyperthalamuscorp (Mumbai), and Dina Sami (Dubai). LNDMRK bridged art, culture, and retail by curating the roster, aligning creative across regions, and shaping storylines that felt both global and hyper-local. We set creative guardrails, guided campaign voice/packaging, and built retail + e-comm toolkits and launch moments across select North American and GCC doors—keeping comfort core with ALDO’s Pillow Walk™ tech.
The outcome: credible “wearable art” buzz, clear regional relevance, and products people could make personal—cupsole sneakers, structured handbags with collectible charms, and graphic tees. It’s the LNDMRK model in action: thoughtful curation and community-minded rollouts that turn style into story and product into place.