WELCOME TO PILLOW WALK WORLD
When ALDO rolled out a back-to-school sneaker collection, the brand invited multidisciplinary artist Elisa Arienti to create an impactful visual campaign to bring it to life in its MENA (Middle East and North Africa) stores.
The artist answered the call by creating a surreal 3D-like universe of lightness, softness and comfort, playing with forms like waves, bubbles and clouds. The design perfectly aligns with ALDO’s vision for its light-as-air collection featuring a comfort technology called Pillow Walk.