LA CHARBONNE PUTS THE PEP IN PEPSI
Montreal-based illustrator and muralist La Charbonne partnered with Pepsi to shake things up at the Festival d’été de Québec (FEQ). Bringing her signature playful and colourful style to 4 of the brand's soda cans, the artist also created special festival-themed items like reusable bags and t-shirts.
To elevate the experience, La Charbonne painted a live mural during the festival. We also introduced a fun and interactive Snapchat filter, adding a digital layer to the brand activation and driving even more engagement among festival-goers. This collaboration blended art, technology and storytelling to put the pep in Pepsi at FEQ.