BRINGING LIGHT & FREE TO LIFE
Danone wanted to make some noise around its new Light & Free yogurt line with a creative ad campaign and original packaging. Enter LNDMRK and Canadian artist and illustrator Burnt Toast, who served up a series of inclusive and uplifting visuals, along with promotional assets and package, merch and product design inspired by the main visual.
In collaboration with Montreal’s MURAL Festival, Burnt Toast also created two unmissable murals in MTL and at Toronto's Stackt Market, helping spread the Light & Free love across Canada breakfast tables.