AN OUT-OF-BOTTLE EXPERIENCE
Romeo’s Gin embraces the AR-tistic spirit, teaming up with Montreal digital artist FVCKRENDER to create buzz around the launch of Romeo’s Gin V. Going far beyond the taste, the brand invites people on a sensory journey into the heart of FVCKRENDER's universe with an augmented reality experienc that transforms the way art and spirits are perceived and enjoyed. Our mandate included the design of the media placement assets and the AR animation.
The result is impressive. One scan of the QR code on the bottle, and boom - the digital world of FVCKRENDER comes to life around you, merging your environment with the virtual art installation. Some SAQ windows were also equipped with the AR technology to engage passersby and draw them into an exclusive in-store experience.