Royalmount x Mural
When Royalmount enlisted LNDMRK to imagine a series of summer events, the objective was clear: attract a new audience by bringing together art, music, and wellness in a distinctive and inspiring program. Leveraging the strength and influence of the MURAL brand, three activation weekends came to life each centered around a monumental, immersive, and luminous inflatable artwork created by artist Melissalikessushi. These signature installations were designed to captivate, gather, and transform the space.
The three block parties turned Royalmount’s urban garden into a vibrant meeting place, drawing in a new and diverse crowd. This engagement was made possible thanks to the reach and cultural influence of MURAL, recognized for its bold artistic and musical programming.